*While supplies last. Selected brands only. Discount applies to item of equal or lesser value. Cannot be combined with other offers.
Receive 20% OFF your product purchase
on the same day of your service.
Beautiful Ink Permanent Makeup
at our Capitola store
Looking for a
no-hassle makeup routine?
Cheri Lovedog and Michelle Bella of Beautiful Ink can help.
Cheri is a professional tattoo artist with over 20 years of experience and Michelle is a professional makeup artist with 10 years of experience. Together their expertise in helping you determine colors and shapes for your face creates a permanent beautiful look for you. You'll be out the door in no time.
To schedule your consultation contact Cheri at (831) 295-4112.
NEW NAIL TECHNICIAN
Chris Bonjardim (831) 419-2620
Basic and Gel Manicure/ Pedicure
OPI, Gelish, Morgan Taylor, ESSIE
I need to replace my hairbrush. How do I know which hairbrush is best for my hair?
There are so many choices of hairbrushes available—sometimes it’s tough to know which one to select for your hair type. There are several factors to consider: bristle type and placement, shape and cushioning.
Westside Beauty Supply is a locally owned business in Santa Cruz and San Luis Obispo Counties. With four convenient locations, Westside Beauty Supply fulfills all your beauty needs. Come see our large selection of:
Professional hair care products like Redken, Biolage, Pureology, Enjoy, Paul Mitchell, Matrix and Moroccan Oil
Hair color and color accessories from L'oreal, Satin, Clairol and Schwarzkopf
Professional skin care products like Dermalogica, Murad, and glo therapeutics
Make-up from glo minerals, Bare Escentuals, Too Faced and Youngblood Cosmetics
Nail colors and accessories from OPI, Color Club, Orly and Essie
Hair accessories and hair appliances
Professional Waxing products like Gigi and Berins, and more!
Westside Beauty Supply is also a full-service salon with professional stylists and estheticians. We offer free make-up consultations. Call for an appointment, we accommodate walk-ins when we can.
We pride ourselves on customer service. We have successfully served our customers for over 25 years, and hope to continue serving you. Thank you for shopping in our stores.