Santa Cruz
(831) 459-8450
Scotts Valley
(831) 438-6254
(831) 479-1026

In-Store Sale ends july 26

Any size. Selected brands only. While Supplies last. Discount applies to item of lesser or equal value. Cannot be combined with any other offers.

BOGOs not available online, instead use code BEAUTY25 to receive 25% off your ENTIRE order.


Update Your
Skincare Routine

Dear Audrey,
I have been washing my face regularly, use moisturizer and sunscreen, and I occasionally exfoliate. I think I’m covering all of my bases, but my skin could use more TLC. Do you have any recommendations for giving my routine a boost?

Absolutely! Skincare has come a long way over the years. Here are a few things that I can suggest you try to include in your skincare regimen along with regular use of a cleanser, moisturizer, exfoliate and sunscreen.

1. Pre-Cleanse

Did you know that sometimes one isn’t always enough? Dirt, makeup, and other pollutants build up on the skin. This inhibits the skin from regeneration and causes premature aging. To slow the clock, try Dermalogica pre-cleanse. It helps to break down the pollutant barrier, so your cleanser will have better results.  This is especially useful in the evening when you have accumulated a days’ worth of oil, dirt, and makeup.

2. Tone

You may remember back to a time when all toners were typically witch hazel or alcohol based and very drying. This misnomer has caused some to skip the toner. I highly recommend that you don’t! Toners like Murad’s Essential-C Toner are now full of beneficial ingredients that hydrate, firm and protect your skin from free radicals with restorative antioxidants. They even help your skin to absorb your moisturizer better!

3. Targeted Treatments

These specialists work smarter, not harder, to get the job done right! Sometimes we want to plump up an area, like the lips for example. Dermalogica Nightly Lip Treatment works while you sleep to plump the laugh lines, lips and surrounding areas to give fullness and diminish fine lines. Other areas need to be de-puffed, like under the eye. Stress Positive Eye Treatment works to reduce puffiness and dark circles while firming and lifting the eye area.  And don’t forget your neck and décolleté! These areas also benefit from regular use of cleansers and moisturizers as well as a treatment like gloTherapeutics Neck Firming Serum.

4. Masks & Serums

These are both great ways to target general and specific concerns. Serums can be used after cleansing and before moisturizing for added benefits. Masks are great too! They provide a chance to take a break from our busy schedules and reduce stress, another cause of aging!

Keep up the good work and enjoy all of the benefits of a balanced skincare regimen!



Vita Liberta Spray Tan

VITA Liberata spray tan is an all-natural professional spray tan that applies quickly and easily. It uses certified organic botanicals such as aloe vera, raspberry, hydrolyzed silk and more. It has zero smell and dries on contact.

Call for an appointment with one of our
specially trained experts.
(831) 438-6254

Before your appointment: Client Prep

Salon Services with Benefits!

Receive 20% OFF your entire product purchase on the same day of your service with any of our stylists and estheticians.


Now available at our
Capitola and Scotts Valley locations
and Online!

  • We now carry the full line of bareMinerals products at our Capitola and Scotts Valley stores.

  • Our highly skilled staff can help you find just the right shades for you.

  • We know you love bareMinerals so much that we will honor ALL bareMinerals promotions!*

bareMinerals Makeup utilizes naturally derived minerals to give you exceptional long-lasting coverage, breathable lightweight wear, rich pigmentation with creamy blendability, and broad-spectrum UVA/UVB sun protection.

Come in today for your free consultation with one of our Beauty Experts and see just how original, natural and good you can be!

* Show us the promotion and we'll match it!



Westside Beauty Supply is a locally owned business in Santa Cruz County. With three convenient locations, Westside Beauty Supply fulfills all your beauty needs. Come see our large selection of:

  • Professional hair care products like Redken, Biolage, Pureology, Enjoy, Paul Mitchell, Matrix, and Moroccanoil

  • Hair color and color accessories from L'oreal, Satin, Clairol and Schwarzkopf

  • Professional skin care products like Dermalogica, Murad, and glo therapeutics

  • Make-up from glo minerals, bareMinerals, and Blinc

  • Nail colors and accessories include OPI, CND and ORLY

  • Hair accessories and hair appliances

  • Professional waxing products like Gigi and Berins, and more!


Westside Beauty Supply is also a full-service salon with professional stylists and estheticians. We offer free make-up consultations. Call for an appointment, we accommodate walk-ins when we can.

We pride ourselves on customer service. We have successfully served our customers for over 28 years, and hope to continue serving you. Thank you for shopping in our stores.

Patrick Bingham

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