Santa Cruz
(831) 459-8450
Scotts Valley
(831) 438-6254
Capitola
(831) 479-1026

Make-up

Youngblood
Too Faced
glo minerals
bareMinerals
Blinc
Revitalash

Skin Care

Dermalogica
Murad
Hempz
glo therapeutics
Philosophy
Amir
Burn Out

Hair Care

Redken
Joico
Pureology
American Crew
Enjoy
Nioxin
Paul Mitchell
Matrix
Moroccan Oil
Abba
Alterna
ColorProof
Crome
Deva Curl
glo essentials
Sebastian
Schwarzkopf
Tigi
Kenra
Special Effects
Thermafuse
Orofluido
PhytoOrganics
DermOrganics
Colure
Wella
Nioxin
J Beverly Hills
L'Anza
KMS
Original Sprout
AG
ISO
Manic Panic
Satin
Terax
Rusk
Malibu
It's A Ten
Aquage
Hayashi
Biosilk
Italy
And Many More...

Other

OPI
Gigi
Morgan Taylor
Color Club
Orly
EssiePro
Hair Extensions
Berins
Cricket

Services

Facials
Waxing
Hair Color
Hair Design
Up-Dos

Sale Starts September 3rd!

While supplies last. Selected brands only. Discount applies to item of equal or lesser value. Cannot be combined with other offers.

bareMinerals

Now available at our Capitola location!

  • We now carry the full line of bareMinerals products at our Capitola and Scotts Valley stores.

  • Our highly skilled staff can help you find just the right shades for you.

  • We know you love bareMinerals so much that we will honor ALL bareMinerals promotions!*

bareMinerals Makeup utilizes naturally derived minerals to give you exceptional long-lasting coverage, breathable lightweight wear, rich pigmentation with creamy blendability, and broad-spectrum UVA/UVB sun protection.

Come in today for your free consultation with one of our Beauty Experts and see just how original, natural and good you can be!

* Show us the promotion and we'll match it!


Introducing

Salon Services
with Benefits!

Receive 20% OFF your entire product purchase on the same day of your service with any of our stylists and estheticians.


Beautiful Ink Permanent Makeup

at our Capitola store

Beautiful Ink

Looking for a
no-hassle makeup routine?

Cheri Lovedog and Michelle Bella of Beautiful Ink can help.
Cheri is a professional tattoo artist with over 20 years of experience and Michelle is a professional makeup artist with 10 years of experience. Together their expertise in helping you determine colors and shapes for your face creates a permanent beautiful look for you. You'll be out the door in no time.

To schedule your consultation contact Cheri at (831) 295-4112.

 

CAPITOLA

NEW NAIL TECHNICIAN

Chris Bonjardim (831) 419-2620

Basic and Gel Manicure/ Pedicure
OPI, Gelish, Morgan Taylor, ESSIE

 


How to Select the Right Hairbrush

How to Select the Right Hairbrush

Dear Audrey,

I need to replace my hairbrush. How do I know which hairbrush is best for my hair?

There are so many choices of hairbrushes available—sometimes it’s tough to know which one to select for your hair type. There are several factors to consider: bristle type and placement, shape and cushioning.

Read more>>

 

 



Westside Beauty Supply is a locally owned business in Santa Cruz and San Luis Obispo Counties. With four convenient locations, Westside Beauty Supply fulfills all your beauty needs. Come see our large selection of:

  • Professional hair care products like Redken, Biolage, Pureology, Enjoy, Paul Mitchell, Matrix and Moroccan Oil

  • Hair color and color accessories from L'oreal, Satin, Clairol and Schwarzkopf

  • Professional skin care products like Dermalogica, Murad, and glo therapeutics

  • Make-up from glo minerals, Bare Escentuals, Too Faced and Youngblood Cosmetics

  • Nail colors and accessories from OPI, Color Club, Orly and Essie

  • Hair accessories and hair appliances

  • Professional Waxing products like Gigi and Berins, and more!


Westside Beauty Supply is also a full-service salon with professional stylists and estheticians. We offer free make-up consultations. Call for an appointment, we accommodate walk-ins when we can.

We pride ourselves on customer service. We have successfully served our customers for over 25 years, and hope to continue serving you. Thank you for shopping in our stores.

Sincerely,
Patrick Bingham

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