Santa Cruz
(831) 459-8450
Scotts Valley
(831) 438-6254
(831) 479-1026

In-STORE Sale - Ends June 28

Any size. Selected brands only. While Supplies last. Discount applies to item of lesser or equal value. Cannot be combined with any other offers.

In-Store Sale Starts June 29

Any size. Selected brands only. While Supplies last. Discount applies to item of lesser or equal value. Cannot be combined with any other offers.

BOGOs not available online, instead use code BEAUTY25 to receive 25% off your ENTIRE order.


Avoiding a Faux-Poo

Dear Audrey,

I purchased a product from the salon last time I had my hair done. Now that I am ready to buy more I am noticing that the same shampoo is sold online and the prices are all over the place. I even spotted it in the grocery store.  How do I know I am getting the best deal on my salon products?

Glad you asked. I would love to take this opportunity to educate you on why that “great deal” you are seeing may be too good to be true.

Diversion is a big problem in many industries. It even has the potential to be hazardous to your health as well as your bank account. Often licensed professionals are approached to purchase products to be resold to unauthorized companies or distributors. These products typically change hands several times accumulating higher prices. Product’s batch codes are usually removed so they cannot be identified, and they are often exposed to harsh temperatures causing them to breakdown. During this time they separate, acidify and grow harmful bacteria that can hurt you and even make you sick. We also received a letter from one of our suppliers informing us that it has become more common for expired products to be stolen from their dumpsters! Yuck!

Bottom line, it’s not worth the risk. Purchase your beauty care products from authorized retailers like Westside Beauty Supply and Salon to ensure you are getting the actual product! Are you too busy come in and shop? Westside Beauty has you covered with secure online shopping so you can order with confidence anywhere, anytime.

Please check out this video from KTNV Channel 13 Action News in Las Vegas, Nevada. This report is a real eye-opener with a firsthand investigation on diversion, and it’s adverse effects.



Vita Liberta Spray Tan

VITA Liberata spray tan is an all-natural professional spray tan that applies quickly and easily. It uses certified organic botanicals such as aloe vera, raspberry, hydrolyzed silk and more. It has zero smell and dries on contact.

Call for an appointment with one of our
specially trained experts.
(831) 438-6254

Before your appointment: Client Prep

Salon Services with Benefits!

Receive 20% OFF your entire product purchase on the same day of your service with any of our stylists and estheticians.


Now available at our
Capitola and Scotts Valley locations
and Online!

  • We now carry the full line of bareMinerals products at our Capitola and Scotts Valley stores.

  • Our highly skilled staff can help you find just the right shades for you.

  • We know you love bareMinerals so much that we will honor ALL bareMinerals promotions!*

bareMinerals Makeup utilizes naturally derived minerals to give you exceptional long-lasting coverage, breathable lightweight wear, rich pigmentation with creamy blendability, and broad-spectrum UVA/UVB sun protection.

Come in today for your free consultation with one of our Beauty Experts and see just how original, natural and good you can be!

* Show us the promotion and we'll match it!



Westside Beauty Supply is a locally owned business in Santa Cruz County. With three convenient locations, Westside Beauty Supply fulfills all your beauty needs. Come see our large selection of:

  • Professional hair care products like Redken, Biolage, Pureology, Enjoy, Paul Mitchell, Matrix, and Moroccanoil

  • Hair color and color accessories from L'oreal, Satin, Clairol and Schwarzkopf

  • Professional skin care products like Dermalogica, Murad, and glo therapeutics

  • Make-up from glo minerals, bareMinerals, and Blinc

  • Nail colors and accessories include OPI, CND and ORLY

  • Hair accessories and hair appliances

  • Professional waxing products like Gigi and Berins, and more!


Westside Beauty Supply is also a full-service salon with professional stylists and estheticians. We offer free make-up consultations. Call for an appointment, we accommodate walk-ins when we can.

We pride ourselves on customer service. We have successfully served our customers for over 28 years, and hope to continue serving you. Thank you for shopping in our stores.

Patrick Bingham

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